Source: Nielsen Norman Group
Style Guide Best Practices
With that, here are the best practices on what to use from your public facing website style guide, and things to consider:
Intranet Name
The intranet name is another important aspect of branding. In fact, there are many strategies to help you come up with a creative name for your intranet including crowdsourcing with your staff.
Organizations are often afraid that crowdsourcing will produce really bad results and the company will have to either stick with it or come up with a better name. There are strategies you can use to avoid a negative outcome.
Define Intranet Purpose
It all starts with why you’re rolling out the intranet. Your staff (even if it’s just a handful of decision makers) needs to agree on that. It can’t just serve or be understood by one or two people.
Is your intranet there to:
Help people connect
To help find information
Document management
Employee engagement
All of the above?
Define key goals behind the intranet and come up with the name that suites that goal.
For example, the name “watercooler” sounds like it’s geared towards employee news, events and other employee related topics and not much of a place for corporate information or document management. If that’s your goal for the intranet - then it’s great; if not, you might want to reconsider.
Some Bad Examples
Avoid naming your intranet with generic terms such as:
“SharePoint”
“Intranet”
“Portal”
“[company name] Portal”
Abbreviations
Lengthy names
Hard to pronounce names
NOTE: Intranet URL and intranet name are not one and the same
Your intranet URL can be sharemuch.sharepoint.com due to naming restrictions but have a meaningful name for the site itself which can be used for as an intranet logo.
Logo
Intranet logo is best when it’s clear and simple, and includes your intranet name.
Things to consider:
Ensure you maintain square proportions as much as possible
Office 365, for example, uses the logo everywhere on the site and in some places, you can’t control how the system resizes it.
Avoid all white color logo
Avoid intranet name + company logo together
The issue is here is that users may be confused which logo they should click on to get “back to home,“ as the logo is often link to the home page.
Another issue is that it increases the length of the logo and Office 365 may squeeze or resize the image, making it look disproportionate or cut off.
Footer
The purpose of the footer is to help the user find other important pages on the site and contact information for the intranet team.
It’s become common to have a large footer on the intranet and mimic site top navigation in it. It’s not a bad strategy but there are few things to consider:
Ensure links and information in the footer are up to date
Avoid social media icons in the footer especially if you have social media feeds on the site - this becomes duplicate information.
Keep number of sections less than 7 (see below; 4 sections already look busy)
Avoid making it flashy, it’s just a footer
The most successful HR portals have the tools and resources to cover all three categories of employee needs.
When you organize your HR portal in a way that matches employee needs, essentials first, at the top of the page, available with minimal effort, followed by other needs in order of importance, employees will find your HR portal useful, intuitive.
Let’s get more specific.